WE KNOW MARKETING RETAIL AND DESIGN

What are our marketing and design competencies? What can we do for you? Today in the store, the needs of brands and retailers must complement each other if not converge. We do work for both brands and retailers and know how to help bring the strategic as well as design needs of both together. Working with both helps us be a better retail marketer! Whether you are a brand or retailer…we can:

Create in-store marketing strategies and design concepts for stores, retail environments, brands, and services. Particularly strong areas of experience include--in-store branding, understanding and delivering navigation, information, and "engagement" to the shopping experience, delivering "best product presentation" (BPP), and thinking through the least expensive ways to deliver these goals.

We are particularly aware that retailers today with any in-store merchandising solution want solutions to be controlled on the expense side, be more accurate and save labor and space as well as be durable.

For brands we have designed everything from counter displays to category approaches that involve our working with both brand and retailer to create and produce the best destination for both constituencies.

Retrofit current store fixtures working with multiple materials, thus freshening at a low cost the look of the store.

Value engineer current displays and fixtures to be better and less expensive.

Design and execute custom interactive programs.

Create sell-in materials that flow from in-store work and help to drive in-store program home.

---

IN-STORE MARKETING TRENDS

More decision-making in-store than ever.

All consumer market trends validate in-store importance in addressing shopper issues     (IMRA):
      - navigation       - information       - engagement

TRINITY’S successful work (as well as that of others) validates relevance of in-store     marketing and branding at retail/the point of sale.

Consumer increasingly diverse and time-pressured.

Emotional branding works - consumers buy ‘experiences’.
    (Columbia’s Center For Brand Leadership.)

Differentiation for retailers and brands critical.

Technology Impacts:
      - Retail & Brand Operational Efficiency.
      - Consumer communication in-store.

In-store labor scarce:
      - Operational efficiencies critical.
      - Self-serve growing.
      - Effective in-store information & education more important.

Space utilization can be high priority.

Good design & engineering sells and can also reduce operating costs for brands and     retailers and maximize product presentation.

Retail environments deserve ad agency “campaign” approach--evolutionary approaches to     stay fresh but be consistent strategically.

---

OPERATIONAL CAPABILITIES 

Final Stage Development

   Value Engineering
   Diverse & quick-response in-house model-making capability ... A significant       differentiation!
   Production Engineering
   Test Market Production & Management

---

---

TRINITY Client Project Management

Have "client project managers" versus salespeople:
      - Real time answers
      - Technical solutions on the spot
      - Take work off clients' plates
      - Noncommissioned

Utilize Technology to help drive business service--Vantage Information System:
      - On-going information flow: inventory, shipments, orders,...
      - Client E-Portal: Internet access with username and password

Client Project Managers are Accountable for:

Engineering Specifications

Models

Timelines

Pricing

BOM & Inventory Management

Customer Service & Logistics

---