Kitchen Shoppe & World of Spices for Giant Food
Solution:
create "Bed and Bath"
ambience and destination for these categories
deliver consumer engagement
through use of graphics, color, and materials and more clarity in product
segments
retrofit "wood-looking" plastic
lighted cornices to existing gondola at far less cost in materials and installation
time and yet with great, warm look of wood
link to other design
changes in store
